Aug 2024

Pantene 2nd Hair Science Summit featuring Dr Ma Xiaoxiao!

Ma Xiao Xiao

  Manager

Pantene held its second hair science summit in Shanghai. At the summit, Pantene shared its latest research results on repairing damaged hair and also demonstrated the use of high-definition microscopic bio-imaging technology to get high-definition images of a hair’s internal structure.

The technology has confirmed that the Pro-vitamin B5 (Pro-V B5) and lipidol ingredients in Pantene products can enter and repair the core of damaged hair.

Probing deeper into the core of hair damage and how to repair damaged hair core has been a new research area for P&G Haircare in recent years.

In Singapore, A*STAR has collaborated with P&G Haircare for ten years. Speaking at the summit, microscopy expert Dr Ma Xiaoxiao, Senior Scientist and Manager at A*STAR Microscopy Platform (AMP), shared that the high-resolution bio-imaging technology allows them to detect and screen the ingredients for hair core repair more efficiently and more intuitively. Dr Ma said that by collaborating with the research team at Pantene, they found that the haircare formulations of Pantene could replenish the lipids lost from the hair core. With this technology, they were able to see the effect of those haircare ingredients at their core.